The term “brand” is thrown around in conversations constantly, but what does “brand” really mean?

This subject I have always been fascinated by. I’ve always told myself if I ever wanted to do my Masters degree, i’d choose a topic on the psychology of colour.

A thorough and strategic understanding on what your brand is should come well before you invest heavily in any new sales approaches. To dive right into new technology or approach in finding new business.

With the ever-changing environment of the world today, it has never been as important to stand out on the shelf than right now.

We were fortunate enough to win some awards in 2020 for our Claudia Amphora label.

What to look for in a great brand, and the basic foundations for building your very own brand.