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Ancient source of health and wellness
The Olive Wellness Institute is the go to source of credible information relating to the nutrition, health and wellness benefits of olives and olive products, such as Extra Virgin Olive Oil and other products derived from the olive tree.
The Olive Wellness Institute had a tired system and layers upon layers of content with no fundamental system or strategy for users to find them, with ease.
Inspired by science.
From initial strategy workshops to depict the direction of the user experience, it became clear the content must be the hero, and the layout to ooze classy science. I repositioned the website to resemble a scientific newsletter, a pivot from simply promoting the content on the page.
This concept of every page being newsworthy resembled well with everyday consumers, but also healthcare professionals, connecting a global network through one shared idea.
An exceptional content experience.
My content strategy aimed to maximise engagement through offering a broad range of content options, through databases, newsletters and recipes, all accessible within a premium user experience. Never being far from one or the other, a truly immersive education piece.
Focused to a range of different target audience needs, I laid-out a digital experience where users can freely explore and ferment the wealth of content and information at hand.
Strong foundations.
With a content-rich website and an ever-growing amount of content planned for the foreseeable future, the website needed to be strict, yet fluid when it came to the layout. Designed in the prototype stage within Figma to the Bootstrap grid. Not only is the website beautifully designed, strict yet able to be worked on internally from people all around the globe, the site also ranks A+ rankings in Core Web Vitals.
